Use Sure$ales360™ to deliver ROI measurement
of your marketing investments

The word "ROI" is overused and misunderstood, particularly when related to sales and marketing. Sure$ales360™ delivers a true ROI measurement of your marketing investments based on sound financial formulas. If you have a mandate of delivering ROI accountability for your marketing budget or have a need to defend a budget request, we should talk.

How does Sure$ales360™ measure ROI?

The system utilizes algorithms and formulas that perform calculations using the following data:

  • Campaign cost
  • Number of leads generated (cost per lead)
  • Sales and channel sales reporting
  • End user (or lead) sales data
  • Gross incremental profit (ASP less COGS) per sales unit

The ROI per campaign is measured against the current cost of money plus 5%. This type of information is valuable in not only determining budgets and making decisions on future investments, but provides historical data and direction for ongoing improvement of Marketing ROI.

SureSales360 ROI Chart