Consult MST Research for quantitative survey designQuantitative surveys are typically used to validate or test qualitative study results or obtain broad based input in a clearly defined measurement. Quantitative surveys can be administered by phone, mail or email/web. Web surveys are becoming the most popular method because they allow our clients to get results from their target audience in a much tighter time period at reduced cost. The MST Research staff has designed and programmed Web surveys that have included streaming video, audio clips, 3-dimensional graphics and interactive programs. Survey reports are available online and in real time. The only time Web surveys may not be appropriate are when there aren’t enough valid and qualified opt-in email addresses available for a confident return. In that type of situation, the best alternative is to conduct what you can by email and supplement with snail mail. |