Email Marketing from MST Marketing Group

Email marketing has gone through many changes over the past decade. At first, response rates were shocking…30-50%. Then, as more marketers started using it, spam became a problem and just like many things, too much of a good thing can be disastrous. Email remains a good marketing medium, especially for customers, channel partners and opt-in prospects, but there are important rules to the game.

• You must obey Spam laws and formats
• You must send both text and html
• Subject Lines make or break response
• Personalization and segmentation increases response rates
• There are key words to avoid in order to clear filters
• Manage traffic-don't over send or you will be perceived as spam

MST will make sure you obey the rules, get the highest response rates possible and build your own database of key email contacts.